Skip to main content

Market Research

Taxonomy Type
Technique
Technique Description

Strengthening communication and increasing transparency between industry and government during acquisition planning.

Automation Description

Tools to support collecting information in order to understand the marketplace and assess the availability of sources.

Procurement Equity Market Research

Submitted by Kenneth.Megill on

As required in FAR Section 10.001, agencies must conduct market research and use the results to determine if sources capable of satisfying the agency’s requirements exist. In addition, government-wide priorities outlined in the OMB memorandum M-22-03 Advancing Equity in Federal Procurement, expect agencies to make Federal contracting and procurement opportunities mor

Dynamic Small Business Search

Submitted by Kenneth.Megill on

The Dynamic Small Business Search (DSBS) is a public system run by the Small Business Administration (SBA), that collects and displays Small Business Profiles registered in SAM.Gov (System for Award Management).

When conducting market research agencies, often use the DSBS to search for small businesses to help determine the extent that small businesses may be able to support the procurement action, including whether the procurement should be set aside for participation by the small business community.  

Basic Market Research

Submitted by Kenneth.Megill on

Conducting market research is the basis for planning and developing a successful acquisition. It is the process of gathering and analyzing information about a market, product, or service to be offered for sale to fulfill the Government's needs.

As required in FAR Section 10.001, agencies must conduct market research and use the results to determine if sources capable of satisfying the agency’s requirements exist. 

Historical Acquisition Information

Submitted by FAI on

When conducting market research, reviewing historical acquisition information obtained from previous procurements can be a practical method to help understand the marketplace and assess the availability of sources. As described in the Federal Acquisition Regulation (FAR) Section 10.002, a thorough review of acquisition histories on current or prior contracts for the same or similar items can help determine the type of market information needed for a particular acquisition.

One on Ones

Submitted by Anonymous (not verified) on

Market research must be conducted thoroughly to ensure the right strategies, industry participants, and process are established to conduct an efficient, robust competition. Prior to issuance of the solicitation, government officials - including the program manager, users, or contracting officer - should meet with potential offerors to exchange general information and conduct market research related to an acquisition.

Interactive Q&A

Submitted by Anonymous (not verified) on

Interactive sessions could clarify questions themselves, highlight issues RFPs, uncover unrealistic requirements and disseminate information to industry quickly without risking the acquisition schedule. These sessions can be virtual webinars, in person, or over the phone after the release of the draft solicitation and prior to the submission of Q&As.

Affordability

Submitted by Anonymous (not verified) on

Independent Government Cost Estimates (IGCEs) are often developed during the procurement process and drive many decisions in the federal acquisition strategy even when they are done poorly. To take some of gamesmanship out of the buying process, consider releasing the Government's "affordability."

Subscribe to Market Research

FAI.GOV

An official website of the General Services Administration

Looking for U.S. government information and services?
Visit USA.gov